Praise for Gucci by Gucci:
“A tome filled with images of its products and the people who have worn them best.” ~ Elle

“Runway photos and fashion spreads, all of which attest...to the timelessness of the brand.” ~ Fashion Wire Daily

“A dazzling photographic tribute to the fabled brand.” ~ Panache Privée

“Lavish and elegant.” ~ Dallas Modern Luxury

Gucci. Just the name conjures up images of la dolce vita^__Cinecitta  stars strolling on the Via Condotti; Jackie O and her signature bag; the Studio 54 chant "Halston, Gucci, Fiorucci"; Tom Ford's sexy, minimalist era, during which stars and socialites lined up to wear his clothes; and now the fresh and joyous vision of Frida Giannini, the line's new creative director.

Gucci by Gucci opens the fabled house's archives for the first time, bringing together^__in the form of bags, clothes, accessories, and a dazzling cache of documentary photographs^__the history of the Florentine family-owned saddler that has imprinted its name on the fashion consciousness. Both a history of the company and a glorious visual exploration of its far-reaching influence, the book is a treat for the collector and the fan.